| 开业庆典活动怎么做？牢记这6个流程让你轻松搞定！ |
| 添加时间：2017/9/8 16:24:23 浏览次数： |
| 01 01 确定开业庆典的形式 Determine the form of the opening ceremony 开业典礼的形式多种多样,可以采取正规的大会形式、记者招待会的形式、商品展览会的形式、宴会的形式,也可以采取联欢、座谈、舞会的形式,还可以突破常规采取其他有轰动效应的形式。 The opening ceremony in the form of a variety of goods, can take regular meeting exhibition form, press conference form, the form, the form of the party, can also take the form of gathering, discussion, dance, can also take other unconventional sensational form. 02 02 拟定典礼程序和接待事 Draw up ceremonies, procedures and receptions 典礼程序应依据其具体的形式来确定,一般情况下,典礼的程序为:宣市典礼开始、宣读重要来宾名单、致贺词、致答词、剪彩…… The ceremony should be based on their specific forms to determine, in general, the procedures for the ceremony: Xuan city ceremony, read important guest list, sent a congratulatory message to reply, and the ribbon...... 在接待事宜的准备中,不仅是安排负责签到、接待、剪彩、放鞭炮以及负责摄影、录像等有关服务人员,并要使他们了解典礼程序,把握自己的工作时机,及时到达岗位,以保证庆典活动有条不紊地进行。 In the reception of preparation, not only is responsible for attendance, reception, ribbon, firecrackers and other relevant responsible for photography, video services, and to make them understand the ceremony program, to grasp the work of their own time, arrived at the post in a timely manner, to ensure that the celebration of the orderly conduct. 确定剪彩人员剪彩,一般都是请上级领导或请某一方面的知名人士来进行.对剪彩者,必须由举办庆典活动的单位领导亲自出面或委托代表人前往邀请。 To determine the ribbon cutting ceremony, the ribbon is usually requested by the higher authorities or invited some well-known personage to carry on. The ribbon cutting ceremony must be organized by the celebration of the unit leaders personally come forward or delegate to the invitation. 同时邀请几位剪彩者一起剪彩时,应事先征求每位剪彩者的意见,同意一起共同剪彩时才能正式确定下来。 At the same time, when several ribbon cutting artists are invited to join the ribbon cutting ceremony, they should ask for the opinions of each ribbon cutter in advance and agree to formally confirm the ribbon cutting ceremony together. 否则,对剪彩者是失礼的,甚至会闹出误会,企业也可以突破这一定势,根据实际情况在企业最重要的公众中确定一名剪彩人员,以求取得非同凡响的新闻效果。 Otherwise, the ribbon is rude, even sudden misunderstanding, enterprises can also break the stereotype, determine a ribbon according to the actual situation in the company's most important public, in order to obtain the extraordinary effect of news. 03 03 确定致贺词的宾客名单 Determine the message from the guest list 一般来说,致贺词的宾客应有一定的代表性,即代表企业的某一类或某几类公众,如政府公众的代表、社公众的代表、消费者公众的代表等.同时,公关人员还要为本单位的负责人拟定答词。贺词和答词都应言简意赅,起到沟通情感、增进友谊的作用。 Generally speaking, there should be some representative guest greetings, on behalf of enterprises of one or several types of public, such as government representatives of the public, the public representatives, consumer representatives of the public. At the same time, the public relations staff but also as the unit responsible person to reply. The message and reply should be concise and comprehensive, to play the role of emotional communication and friendship. 04 04 安排一些必要的助兴节目 Arrange some necessary entertainment programs 为营造热烈欢快的喜庆气氛,在典礼进行过程中可以安排锣鼓、舞狮、礼花鞭炮等传统节目,也可以安排一些现代的歌舞表演。 In order to create a warm and joyous atmosphere, traditional programs such as gongs and drums, lion dance, fireworks and firecrackers can be arranged during the ceremony, and some modern songs and dances can also be arranged. 05 05 组织开业典礼基本程序 Basic procedures for organizing the opening ceremony 快要结束时,可以组织宾客参观本单位的工作现场.这是让上级、同行和社会公众了解自己的好机会,也是自我展示、传递信息的一条可行途径。 Towards the end, guests can be organized to visit their work site, which is a good opportunity for superiors, peers and the public to understand themselves, as well as a feasible means for self presentation and delivery of information. 06 06 分发纪念品 Distributing souvenirs 纪念品可以保证开业典礼的活动产生持久的效果,并成为有用的传播手段。 Souvenirs can guarantee the lasting effect of the opening ceremony and become a useful means of communication. |
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