保定庆典公司

第一，要作好舆论宣传工作。

First, we should make good public opinion propaganda work. 

既然举办开业仪式的主旨在于塑造本单位的良好形象，那么就要对其进行必不可少的舆论宣传，以吸引社会各界对自己的注意，争取社会公众对自己的认可或接受。为此要做的常规工作有：一是选择有效的大众传播媒介，进行集中性的广告宣传。其内容多为：开业仪式举行的日期、开业仪式举行的地点、开业之际对顾客的优惠、开业单位的经营特色，等等。二是邀请有关的大众传播界人士在开业仪式举行之时到场进行采访、报告，以便对本单位进行进一步的正面宣传。

Since opening ceremony held aims to shape the good image of this unit, then carries on the essential of publicity, to attract the attention of social from all walks of life to oneself, strive for the social public recognition of himself or accept it. For this to do routine jobs are: one is to choose the effective mass media, advertising campaign on concentration. Its contents are: the date of the opening ceremony, the location of the opening ceremony, opening ceremony of the customer's preferences, business unit management characteristic, and so on. 2 it is to invite related people in the mass media at the time of the opening ceremony to attend interview and report, so that this unit for further positive publicity. 

第二，要做好来宾约请工作。

Second, we should make efforts to visitor invitation. 

开业仪式影响的大小，实际上往往取决于来宾的身份的高低与其数量的多少。在力所能及的条件下，要力争多邀请一些来宾参加开业仪式。地方领导、上级主管部门与地方职能管理部门的领导、合作单位与同行单位的领导、社会团体的负责人、社会贤达、媒体人员，都是邀请时应予优先考虑的重点。为慎重起见，用以邀请来宾的请柬应认真书写，并应装入精美的信封，由专人提前送达对手手中，以便对方早作安排。

The influence of opening size, in fact often depends on the identity of the guests with quantity. Under the condition of power, to strive to invite some guests to participate in the opening ceremony. Local leadership, the competent department and local functional management departments, the cooperation unit with the leadership of the leadership, social organizations, social celebrities, media, head of the personnel, is the focus of the invitation should be a priority. As precaution, inviting guests to the invitation should be carefully written, and should be in fine, by the specialist in advance to a rival, arranged so that each other early. 

第三，要作好场地布置工作。

Third, we should make the layout work. 

开业仪式多在开业现场举行，其场地可以是正门之外的广场，也可以是正门之内的大厅。按惯例，举行开业仪式时宾主一律站立，故一般不布置主席台或座椅。为显示隆重与敬客，可在来宾尤其是贵宾站立之处铺设红色地毯，并在场地四周悬挂横幅、标语、气球、彩带、宫灯。此外，还应当在醒目之处摆放来宾赠送的花篮、牌匾。来宾的签到薄、本单位的宣传材料、待客的饮料等等，亦须提前备好。对于音响、照明设备，以及开业仪式举行之时所需使用的用具、设备，必须事先认真进行检查、调试，以防其在使用时出现差错。

Opening ceremony was held at the scene of the opening of more, the site can be outside the main entrance plaza, may also be within the main entrance hall. Traditionally, the two sides are standing at the opening ceremony, so don't usually arranged podium or seat. Happily with respect to show the guest, but in the place where guests especially VIP stand laid red carpet, and around the field, hanging banners, banners, balloons, ribbons, palace lantern. In addition, you should put the guests in marked place gift basket, plaques. Guest check-in thin, this unit of publicity materials, hospitality drinks and so on, also must be prepared ahead of time. For audio, lighting equipment, as well as for the opening ceremony of the use of tools, equipment, must check carefully in advance, debugging, to prevent its use went wrong. 

第四，要作好接待服务工作。

Fourth, to make good reception service work. 

在举行开业仪式的现场，一定要有专人负责来宾的接待服务工作。除了要教育本单位的全体员工在来宾的面前，人人都要以主人翁的身份热情待客，有求必应，主动相助之外，更重要的是分工负责，各尽其职。在接待贵宾时，需由本单位主要负责人亲自出面。在接待其他来宾时，则可由本单位的礼仪小姐负责此事。若来宾须为来宾准备好专用的停车场、休息室，并应为其安排饮食。

At the scene of the opening ceremony, must have someone responsible for guest reception service. In addition to the education of this unit in front of the guest and the staff, everyone want to host the identity of the hospitality, responsive, active help outside, more important division is in charge of his business. When receiving guests, need to personally by the unit principal. In the reception of the other guests, can miss manners by this unit is responsible for this matter. If the guest must be ready for the guest in the parking lot, lounge, and shall arrange food and drink. 

第五，要作好礼品馈赠工作。

Fifth, to make good gifts. 

举行开业仪式时赠予来宾的礼品，一般属于宣传性传播媒介的范畴之内。若能选择得当，必定会产生良好的效果。根据常规，向来宾赠送的礼品，应具有如下三大特征。其一，是宣传性。可选用本单位的产品，也可在礼品及其包包装上印有本单位的企业标志、广告用语、产品图案、开业日期，等等。其二，荣誉性。要使之具有一定的纪念意义，并且使拥有者对其珍惜、重视，并为之感到光荣和自豪。其三，独特性。它应当与众不同，具有本单位的鲜明特色，使人一目了然，并且可以令人过目不忘。

Give guest's gift for the opening ceremony, generally belongs to the category of the popular media. If can choose properly, will produce good results. According to convention, to give guest's gift, should have the following three characteristics. First, it is popular. Can choose the products of this unit, also can be in gift and pack this unit enterprise logo on the package, date of opening, advertisements, product design, and so on. Second, the honourable. To make certain memorable, and make the owner the cherish and attention, and honor and pride. Third, the uniqueness. It should be different, with the distinctive characteristics of this unit, make the person be clear at a glance, and can be gifted with photographic memory. 

第六，要作好程序拟定工作。

Sixth, to make the program to work. 

从总体上来看，开业仪式大都由开场、过程、结局三大基本程序所构成。开场，即奏乐，邀请来宾就位，宣布仪式正式开始，介绍主要来宾。过程，是开业仪式的核心内容，它通常包括本单位负责人讲话，来宾代表致词，启动某项开业标志，等等。结局，则包括开业仪式结束后，宾主一首进行现场参观、联欢、座谈等等。它是开业仪式必不可少的尾声。为使开业仪式顺利进行，在筹备之时，必须要认真草拟个体的程序，并选定好称职的仪式主持人。

From the overall, opening mostly by the opening of three basic procedures, process and conclusion. The opening, that is, playing music, invited guests in place, announced the ceremony officially began, introduces the main guests. Process, is the core content of the opening ceremony, which usually includes the unit head of speech, the guests on behalf of the speech, start a business logo, and so on. End, including opening ceremony ended, the two sides a on-site visit, get-togethers, discussion and so on. It's the end of the opening ceremony is necessary. In order to make the smooth progress of the opening ceremony at the time of the preparation, must draw up a program of individual seriously, and selecting qualified ceremonies. 

站在仪式礼仪的角度来看，开业仪式其实只不过是一个统称。在不同的适用场合，它往往会采用其他一些名称。例如，开幕仪式、开工仪式、奠基仪式、破土仪式、竣工仪式、下水仪式、通车仪式、通航仪式，等等。它们的共性，都是要以热烈而隆重的仪式，来为本单位的发展创造一个良好的开端。它们的个性，则表现在仪式的具体运作上存在着不少的差异，需要有所区别。

Standing on ceremony etiquette's point of view, opening it is merely a general designation. In different applications, it tends to use some other name. For example, the opening ceremony, opening ceremony, foundation stone laying ceremony, a groundbreaking ceremony, completion ceremony, launching ceremony, opening ceremony, navigation, etc. Their commonness, are to be warm and solemn ceremony, for the development of this unit to create a good place to start. Their personality, is in the ceremony there is a lot of differences in the specific operation needs.