第一，要作好舆论宣传工作。既然举办开业仪式的主旨在于塑造本单位的良好形象，那么就要对其进行必不可少的舆论宣传，以吸引社会各界对自己的注意，争取社会公众对自己的认可或接受。为此要做的常规工作有：一是选择有效的大众传播媒介，进行集中性的广告宣传。其内容多为：开业仪式举行的日期、开业仪式举行的地点、开业之际对顾客的优惠、开业单位的经营特色，等等。二是邀请有关的大众传播界人士在开业仪式举行之时到场进行采访、报告，以便对本单位进行进一步的正面宣传。

First, we should make good publicity for public opinion. Since the main purpose of the opening ceremony is to create a good image of the unit, it is necessary to carry out the necessary publicity to attract the attention of all walks of life to their own recognition or acceptance by the public. There are regular tasks to do: first, choose effective mass media and conduct centralized advertising. Its contents are mostly: the date of opening ceremony, the place where the opening ceremony is held, the customers' preferences, the business characteristics of the opening units and so on. The two is to invite relevant people in the mass communication field to present interviews and reports at the opening ceremony, so as to carry out further positive publicity for our unit.

第二，要做好来宾约请工作。开业仪式影响的大小，实际上往往取决于来宾的身份的高低与其数量的多少。在力所能及的条件下，要力争多邀请一些来宾参加开业仪式。地方领导、上级主管部门与地方职能管理部门的领导、合作单位与同行单位的领导、社会团体的负责人、社会贤达、媒体人员，都是邀请时应予优先考虑的重点。为慎重起见，用以邀请来宾的请柬应认真书写，并应装入精美的信封，由专人提前送达对手手中，以便对方早作安排。

Second, to do the guest please work. The size of the opening ceremony usually depends on the number of guests. We must try our best to invite more guests to participate in the opening ceremony. The leadership of the local leaders, the superior departments and the leadership of the local functional management departments, the leaders of the cooperative units and the peer units, the leaders of the social organizations, the social groups and the media personnel are the priorities to be given to the invitation. For the sake of prudence, the invitation to invite guests should be carefully written and should be placed in a delicate envelope to be delivered to the opponent in advance in order to make arrangements for the other party.

第三，要作好场地布置工作。开业仪式多在开业现场举行，其场地可以是正门之外的广场，也可以是正门之内的大厅。按惯例，举行开业仪式时宾主一律站立，故一般不布置主席台或座椅。为显示隆重与敬客，可在来宾尤其是贵宾站立之处铺设红色地毯，并在场地四周悬挂横幅、标语、气球、彩带、宫灯。此外，还应当在醒目之处摆放来宾赠送的花篮、牌匾。来宾的签到薄、本单位的宣传材料、待客的饮料等等，亦须提前备好。对于音响、照明设备，以及开业仪式举行之时所需使用的用具、设备，必须事先认真进行检查、调试，以防其在使用时出现差错。

Third, the layout of the site should be done well. The opening ceremony is usually held at the opening site. The venue can be either the square outside the main gate or the hall inside the main gate. According to the Convention, held the opening ceremony when they are standing, it is generally not arranged podium or chair. To show the grand and the guests, the red carpet can be laid on the guests, especially the VIP standing, and the banners, slogans, balloons, colored ribbons and palace lanterns are hung around the site. Besides, we should also display the flower basket and plaque presented by guests. Guests' check-in sheets, promotional materials, beverage for guests, etc., must be prepared beforehand. For sound, lighting equipment, and the equipment and equipment to be used at the time of the opening ceremony, it must be carefully checked and debugged in advance to prevent errors in their use.

第四，要作好接待服务工作。在举行开业仪式的现场，一定要有专人负责来宾的接待服务工作。除了要教育本单位的全体员工在来宾的面前，人人都要以主人翁的身份热情待客，有求必应，主动相助之外，更重要的是分工负责，各尽其职。在接待贵宾时，需由本单位主要负责人亲自出面。在接待其他来宾时，则可由本单位的礼仪小姐负责此事。若来宾须为来宾准备好专用的停车场、休息室，并应为其安排饮食。

Fourth, we should do a good job of reception service. At the opening ceremony, there must be someone responsible for the reception service of guests. In addition to the education of all the staff in front of the guests in front of the guests, everyone should be enthusiastic about the identity of the host, in addition to the initiative to help, more important is the division of labor is responsible, and do their job. When receiving distinguished guests, the principal person in charge of this unit should come personally. When we receive other guests, we can be responsible for this matter by our unit's etiquette lady. If guests are required to prepare special parking lots and lounges for guests, they should arrange meals for them.

第五，要作好礼品馈赠工作。举行开业仪式时赠予来宾的礼品，一般属于宣传性传播媒介的范畴之内。若能选择得当，必定会产生良好的效果。根据常规，向来宾赠送的礼品，应具有如下三大特征。其一，是宣传性。可选用本单位的产品，也可在礼品及其包包装上印有本单位的企业标志、广告用语、产品图案、开业日期，等等。其二，荣誉性。要使之具有一定的纪念意义，并且使拥有者对其珍惜、重视，并为之感到光荣和自豪。其三，独特性。它应当与众不同，具有本单位的鲜明特色，使人一目了然，并且可以令人过目不忘。

Fifth, make good gift gift work. Gifts that are presented to guests during the opening ceremony are generally within the scope of publicity media. If we can choose the right way, we will achieve good results. According to the Convention, gifts to guests should have the following three characteristics. One is publicity. The products of this unit can be selected, and the company logo, advertising language, product design, opening date and so on can be printed on the gift and its package. Second, honor. We should make sure that it has certain commemorative significance and make owners cherish and value it, and feel proud and proud of it. Third, the uniqueness. It should be out of the ordinary, with distinct characteristics of the unit, so that people at a glance, and can be gifted with an extraordinary retentive memory.

第六，要作好程序拟定工作。从总体上来看，开业仪式大都由开场、过程、结局三大基本程序所构成。开场，即奏乐，邀请来宾就位，宣布仪式正式开始，介绍主要来宾。过程，是开业仪式的核心内容，它通常包括本单位负责人讲话，来宾代表致词，启动某项开业标志，等等。结局，则包括开业仪式结束后，宾主一首进行现场参观、联欢、座谈等等。它是开业仪式必不可少的尾声。为使开业仪式顺利进行，在筹备之时，必须要认真草拟个体的程序，并选定好称职的仪式主持人。

Sixth, we should do a good job of programming. Generally speaking, the opening ceremony is mostly made up of three basic procedures: opening, process and ending. The opening, then play music, invited guests in the announcement ceremony officially began, the main guests. Process is the core content of the opening ceremony. It usually includes the head of the unit, the representative of the guest, the opening sign, and so on. The outcome, including the opening ceremony, guest and host a site visit, gathering, discussion and so on. It is the end of the opening ceremony. In order to make the opening ceremony work smoothly, we must carefully draw up individual procedures and select competent ceremonial hosts when preparing for the opening ceremony.