有位企业家问我有没有企业成功的秘诀？我说有，请一定记住：第一，多赚点；第二，少花点；第三，该花的钱一定要花。增收节支、开源节流是企 One entrepreneur asked me if I had the secret to success in business. I said yes, please remember: first, make more money; Second, spend less; Third, the money must be spent. The increase of income and income, the open source throttling is the enterprise 业成功的 The success of industry 老办法、老黄历，今天的企业家一定要懂得如何投资。企业家成功的秘诀不仅是勤奋，不仅是节俭，更重要的是高瞻远瞩有眼光、顺势调整有智慧的投资。过去取得 Old ways, old yellow calendars, today's entrepreneurs must know how to invest. The secret of entrepreneurs' success is not only to be industrious, but also to be prudent and to make wise investments. In the past have 成功的企业家多长于有形资产的经营扩张，而短于无形资产的保值增值。当他们猛然发现那些靠无形资产经营，财富像魔术师一般超越自己的时候，才似乎懂得了企 Successful entrepreneurs grow more in tangible assets than in intangible assets. When they suddenly find out that they are run by intangible assets and that wealth is like a magician, they seem to understand the business 业的资产原来还有“无形资产”这个隐形金娃娃。团队、形象、人脉、渠道、商标、广告、专利、域名等等，都已经进入一些企业家的思维，在这些方面的投资当然 The assets of the industry also had "intangible assets" the invisible golden doll. Teams, images, contacts, channels, trademarks, advertising, patents, domain names and so on, have all been in the minds of some entrepreneurs, of course in these areas 也属于“该花的钱一定要花”。 The money must be spent. 为了企业效益而千方百计做好营销，是企业家天经地义的职责。有智慧的企业家懂得营销策划的重要，正如古语“凡事谋则立，不谋则废”。营销策划包括很多很多内容，庆典策 It is the responsibility of entrepreneurs to do their best to do the marketing for the benefit of the enterprise. Intelligent entrepreneurs understand the importance of marketing planning, just as the old saying goes, "all things are better than others." Marketing planning involves a lot of content, a celebration strategy 划就是其中的一个分类。庆典策划是最常见的企业营销策划，但又是最容易被企业家忽视的营销策划实务。在培训中，我常常告诉大学生和企业家：营销需要沟通， Row is one of the categories. Celebration planning is the most common business marketing planning, but it is also the most easily overlooked marketing planning practice. In training, I often tell college students and entrepreneurs: marketing requires communication, 沟通需要尊重，尊重需要礼仪。这句话是讲礼仪的重要性，是强调礼仪在营销中的地位和价值。有些企业家，甚至于比较成功的企业家，对于礼仪还有些偏见，认为 Communication requires respect and respect for etiquette. This is the importance of etiquette, which emphasizes the status and value of etiquette in marketing. Some entrepreneurs, even successful entrepreneurs, have a bias towards etiquette 礼仪是虚的，没有客户兜里的银子显得实在。这显然是不对的，你企业做的好，并不是说你已经尽善尽美、登峰造极，你还要与时俱进追逐梦想、勇于超越获得发 The etiquette is false, and the money in the customer's pocket looks real. This is obviously not right, what are you doing business of good, is not to say that you are perfect, reach the limit, you need to keep pace with The Times to pursue dreams, have the courage to get hair 展。礼仪可以帮助你获得成功，也可以帮助你从成功再走向更大的成功。 Exhibition. Etiquette can help you succeed, and it can help you succeed and move on to greater success.