1、它可以增强企业内部的凝聚力与向心力，彰显企业文化的氛围。 It can enhance the cohesion and centripetal force within the enterprise, and show the atmosphere of the corporate culture. 　　 　　就拿一个庆典活动策划来说吧!想要让对企业有功的人员亲身感受到企业高层管理人员对于他们工作、学习、家庭的个人发展的关心，感受到企业每年一度的庆典活动，一方面为了表彰有功之臣，另一方面也是同企业职工联络感情的过程。企业这个大家庭的温暖是一种企业文化的分为，也是企业发展的基石。 Take a celebration and plan it! Want to make the enterprise active personnel personally experienced senior management personnel for their work, study, family, personal development concern, feel the enterprise's annual celebration, on the one hand, in recognition of the active, on the other hand also is with bonding process for enterprise employees. The warmth of the family is a kind of corporate culture and a cornerstone of enterprise development. 　　 　　2、它可以使得企业员工的积极性提高，使企业形象更佳。 It can improve the enthusiasm of the employees and make the corporate image better. 　　 　　一场庆典活动，接受表扬的人往往会产生一种继续奋发向上的决心，同时也会鼓励更多的员工进行努力的工作，在这种氛围当中，员工们会经常为企业着想，也会在日常的工作当中表现出良好的员工形象，进而展示企业的外在形象。 A celebration activities, to accept the praise of people tend to have a determination to continue to strive forward, it will also encourage more staff to work hard, in this atmosphere, will often think of the enterprise, employees will be in the midst of the daily work showed a good staff image, and then display the external image of the enterprise. 　　 　　3、它可以使得企业的社会效益以及经济效益得到显着的增长。 It can increase the social and economic benefits of enterprises.